For the Job Seeker

This page shows a list of our current vacancies, or to register your profile on our Candidate Database.

When registering, or applying for a position, you will be taken to our Candidate Database Management System at Dittojobs.

The information and documents submitted will only be visible to Abantu Staffing Solutions Consultants.

Please enter as much information as possible, accurately and honestly, as this will  assist the Consultants in shortlisting your CV from our Database.

 

If you do not find a suitable position in the list below, and would like to register your profile and CV on our Database, please click on “Submit your CV”,

or

to apply for any of the positions shown below, click on the “View” icon next to the position.

On the next page you will be able to view the full jobspec, and be able to “Apply” should you meet the minimum requirements.

You will then be taken through the Registration and CV Submission / Login process.

 

Submit your CV

 

Job title: Content Specialist (Marketing)
Employment type: Full Time
Experience: 3 to 4 years
Salary: R20000 to R24000
Job published: 11 January 2021
Job reference no: 1644979890

Job Description

Main purpose:

The primary purpose of this role is to manage, produce and publish high quality content, across a variety of digital and social media platforms, that connects with both prospective and existing students by:

- Building, driving and managing a data driven cross channel content strategy that fosters brand trust, online engagement and builds word-of-mouth reach

- Formulate creative ways to building an online presence

- Integrating content efforts with CRM and other organisational strategies to provide a best in class brand experience for prospective and current students

- Publishing frequent, relevant and valuable content that will grow organic reach, traffic, engagement and help the business to generate and nurture leads

- Frequently analyse and report on cross channel content performance

- Understanding the target market through in depth industry research and understanding of internal data

Key Performance Areas:

Content Strategy:

- Develop, execute and manage a content strategy that:

- Caters to the full user journey

- Is unique and creative

- Drives reach and high engagement

- Drives leads and sales

- And is in line with the goals, objectives, and performance drivers of the department

- Ensure content adheres to and gives consideration for SEO best practices

- Contribute and collaborate on the development of organisational and departmental strategies

- Set, manage and review key content performance metrics

- Contribute to campaign planning and ideation

- Understand and research the target market behaviours

Content Production:

- Manage all content requirements by either producing the content directly or managing external parties who are producing content

- Create and manage project plans and chase lists within the remit of this role

- Create and manage cross platform content calendars

- Plan and copywrite:

- Monthly Social Media content

- Blog articles

- General website copy

- Email and SMS campaigns

- Content for product collateral that relates to marketing

- Support other departments creative or content needs

- Advertising material such as social media or banner ads

- Newsletters

- Design Social Media post creative, using design tools such as Canva or Photoshop

- Assist with the design of email campaigns in our CRM platform (drag-and-drop builder)

- Manage external agencies or partners who produce content such as creative agencies and freelance designers

- Ensure that any/all content adheres to the brand guide, style, tone and visual identity

- Ensure that all content:

- Adheres to SEO best practice

- Adheres to all tracking requirements for CRM and Google Analytics

- Is grammatically correct

- Adheres to compliance requirements with the office of the registrar

- Ensure that marketing activities executed within the scope of this role are executed within the bounds of the regulatory and legislative frameworks, not limited to but including:

- Protection of Personal Information Act (POPI)

- Consumer Protection Act

- Direct Marketing Association

Content maintenance and Distribution:

- Manage all content on the website via the CMS and ensure content is always up-to-date, accurate and easily available

- Publish all social media content

- Publish all blog articles

- Refresh, repurpose and revise content

- Ensure newsletters go out on time and correctly set up on the CRM mailer platform in conjunction with the performance specialist

Analytics and Insights:

- Monitor and report on content performance against the agreed KPI’s and benchmarks

- Actively research content topics and trends

- Actively monitor and report on platform and audience trends and where relevant integrate or test trends within the content strategy

- Quarterly trends reports

Budget Management:

- Adhere to and manage the budgets provided for production of content

- Actively monitor expenditure and report back to the Head: Performance (Marketing)

Content Support:

- Support the customer service and academic teams by means of educating and sharing trends on social / digital platforms

- Assist any internal departments where required with content production requirements, whether done internally or externally

- Contribute to customer service strategies

- Keep enrolements and service team up-to-date on monthly content and/or campaign related content

Minimum requirements:

- Grade 12 / Matric

- Relevant certificates / training in line with role / sector and relevant experience; tertiary qualification with supporting experience highly advantageous

Skills:

Industries: